5 Common Packaging Process Mistakes That Are Costing You

Packaging is much more than a simple wrapper. It's the consumer's first contact with your product, responsible for protecting the integrity of what's inside and, fundamentally, the medium through which you communicate critical information about safety, regulatory compliance, and quality.

The Problem Good packaging must be simple and clear. When information is confusing, requires effort to understand, or is disorganized, the consumer experience is immediately lost.

Why this matters: - Consumer confusion: Important information gets lost - Reduced conversion: Consumers choose clearer packaging - Regulatory risk: Mandatory information may become illegible

The Problem Packaging material is not just an aesthetic matter — it's a critical technical decision that must consider the product, transport conditions, storage, and the final end-use environment.

Real Consequences An inadequate material choice can result in product damage, deterioration, financial losses, and extra logistics and reprocessing costs.

The Problem Packaging must carry all mandatory information required by regulatory bodies such as ANVISA, FDA, and EFSA. When something is missing, the consequences go beyond consumer confusion.

Regulatory risks: - Significant fines: Regulatory bodies apply substantial fines - Product recalls: If the information compromises safety - Reputational damage: Public recalls harm trust

The Problem Small flaws in texts, barcodes, nutritional tables, or technical information can generate major consequences. A wrong barcode number, a typo in text, an incorrect nutritional table — these errors seem minor but have significant impact.

Direct Consequences - Rework: All production with the error must be redone - Material waste: Incorrectly printed packaging - Recalls: If the error compromises safety - Launch delays: Products don't reach the market on time

The Problem Small flaws in texts, barcodes, nutritional tables, or technical information can generate major consequences. A wrong barcode number, a typo in text, an incorrect nutritional table — these errors seem minor but have significant impact.

The Solution: Automatic Comparison More and more companies use automatic file comparison to identify changes. The technology can detect pixel-perfect changes, process hundreds of versions in seconds, and reduce human errors.

Avoiding packaging errors starts well before printing. It's not just about having attentive eyes — it's about having structured processes, adequate tools, and a quality culture.

Companies that implement automated packaging review report impressive results: 99% reduction in undetected errors and 70% reduction in review time.